Hey, my name is Michal.
I specialize in driving online success through strategic SEO and campaigns on platforms like Google Ads. With expertise in maximizing ROI and enhancing brand visibility across various platforms, I offer a comprehensive approach to crafting effective digital strategies for diverse client objectives.
Experience
2022 – now
Google / Cognizant
Marketing Specialist
Lisbon, Portugal 
Cognizant delivers a comprehensive suite of technology services, including digital transformation, IT consulting, quality assurance and other related solutions. My role was solely focused on one client – Google:
- Skilled in Google Ads with a focus on auditing and optimizing campaigns,
- conducted comprehensive assessments of account performance,
- identified and proposed strategic improvements for enhanced effectiveness,
- specialized in maximizing client satisfaction through optimization strategies,
- successful results in overall improvements in Google Ads campaigns.
2021 – now
Ngstranky
SEO, Marketing & Copywriting
Liberec, Czech Republic 
Ngstranky is providing wide range of online marketing services, website creation and emailing service. Here are main tasks performed:
- Preparation, translation and final check of articles and documents,
- social media management,
- implementation of strategies to enhance online visibility and improve search engine rankings,
- management of emailing platform,
- graphics design.
2021 – 2022
International Young Naturefriends
Finance & Office Coordinator
Prague, Czech Republic π¨πΏ
IYNF is an international non-profit organization that provides training and networking activities through experiential and intercultural education. Brief overview of work agenda:
- Financial administration,
- creation and management of project budgets,
- general office administration,
- organization’s website’s administration.
2020 – 2021
Rector
Marketing Coordinator
Prague, Czech Republic 
Rector is an open-sourced IT project, a tool that makes automated upgrade of PHP code. Responsibilities under my agenda:
- Development and implementation of online and offline marketing campaigns,
- management of social media,
- preparation and proofreading of documents,
- graphics design.
2017 – 2018
Ipsos
Project Executive
Prague, Czech Republic
Ipsos is a major international marketing company with worldwide presence, I have taken part in marketing research of the UK market with the following tasks:
- Moderation of initial project meetings,
- project setup and execution,
- supervision of fieldwork,
- data completion and handover to the client.
2015 – 2016
The Karate Academy
Administration Manager
Pretoria, South Africa 
TKA is private karate academy with 6 venues across city of Pretoria. As an Administration Manager, my work agenda consisted of:
- Recruitment of new students,
- maintenance of academy database,
- operation and management of all 6 venues,
- organization and execution of national and international tournaments.
Education
2010 – 2014
Technical University of Liberec
B.A. in Sports Management
Liberec, Czech Republic
Medium size university in northern Czech republic, TUL offers wide range of courses, technical and humanitarian alike. It gained a worldwide fame for it’s nanotechnology experise, specifically nanofibers. During the course of my study of Sports Management, which consisted of economical and sport parts, I have had a hands on organization of events, tournaments and world championships.
2003 – 2007
Secondary Technical School in Liberec
HS diploma in Mechanical Engineering
Liberec, Czech Republic
SPΕ SE is one of the oldest engineering schools in central Europe, offering variety of technical courses. As part of my 4 year course of Mechanical Engineering, I have learned technical knowledge about materials, manufacturing processes, CAD/CAM systems and had practical experience in workshops and work placements in various factories.
Skills
Soft Skills
Hard Skills
Interests
Photography
Hand in hand with traveling, photography is my ever present companion. Started as a way to keep memories of my travels, taking landscape pictures slowly turned into my passion. Here, you can find samples of my work.
Self Development
Little by little – self improvement by changing tiny bad habits into good ones. Inspired by books such as “Deep Work, Atomic Habits or Monk, Who Sold His Ferrari”, this process helps to make life easier and more successful.
Sports
Sport is my way to relax, let of some steam and gain energy. I love to move in general, however, endurance activities are my favorites. Namely cycling, running, swimming, cross country skiing and roller skating.
Technology
I love my gadgets, and what I love even more, is the functions that they are giving us. And since there is something new every day, one have to keep track with the newest trends and technologies. All the gadgets aside, technology is a source of my income.
Travel
One of my deepest passions, travel became routine part of my life at the age of 18, when I moved to London. Until now, I have traveled to 30 countries and called home 6 different countries spanned across 5 continents.
Further information about my experience and references can be found on my LinkedIn profile.